Penguin 2.0 and the impact to your business. Is it too late?
For those of you who have been reading my blog for some time, you know that I consult for a variety of companies in need of marketing strategy, planning, and online optimization. That's why I've...
View ArticleJoining the AMA American Marketing Association
Are you thinking about joining the AMA (American Marketing Association) or a professional organization in your niche? Well, as someone who's been in and out of professional associations my entire...
View Article1 Million Views on the Marketing Blog
Today marks a significant milestone in the Marketing Blog's evolution. We've hit a total of 1 million views since the blog started a number of years ago. Special thanks to all of my avid followers...
View ArticleBuilding Your Brand Online
Improving online rankings of any digital asset: web pages, images, videos, etc., has taken on a different direction thanks to Google's latest update which is having an impact on other leading search...
View ArticleHow To Make Your Videos The Most Engaging Content On The Web
I'm excited to share great post today from Andy Havard, an executive from Skeleton Productions. When I asked Andy about making content more engaging, he gave me more than I could have hoped for....
View ArticleMedia Intelligence and Display Advertising Strategies Made Simple
Every so often you come across a really good online experience and you feel the urge to share. Well, today is no exception. A little over a year ago, a good friend of mine and marketing guru Lital...
View ArticleReal-time Marketing: 5 ways to take advantage of what’s going on right now
As you read this, something is happening. Our world is buzzing about with the latest news, events, topics and ideas. Brands just have to reach out and grab the right one to follow its way to fame....
View ArticleIs It Really All About Content?
There has been a lot of discussion lately about the importance of content and content marketing. Since Google made their last algorithm change, more and more articles and blog posts are lauding the...
View ArticleYour Brand Isn’t Yours, It’s “theirs”
How to Maintain Your Brand’s Image by Targeting Influencers Influencers play a huge part in shaping your brand’s image. For us marketers with control issues (ahem), this can be a hard reality to face....
View ArticleThe Art of Deep Linking
Ever since the Google Penguin update more SEO's (search engine optimization experts) have been talking about the concept of deep linking. Over the past few weeks, I've received a large amount of...
View ArticlePenguin 2.0 and the impact to your business. Is it too late?
For those of you who have been reading my blog for some time, you know that I consult for a variety of companies in need of marketing strategy, planning, and online optimization. That's why I've...
View ArticleJoining the AMA American Marketing Association
Are you thinking about joining the AMA (American Marketing Association) or a professional organization in your niche? Well, as someone who's been in and out of professional associations my entire...
View Article